Posted by Bizcare on November 5, 2009 – 11:48 am
Here are a few facts about your business:
A- It is not (yet) listen on Fortune 500.
B- The owner, CEO, VP , marketing director are the same person, You.
C- It needs to acquire more customers, and definitely keep current ones.
D- There is no marketing budget per say.
This is exactly why as an entrepreneur you need to be creative in the way you promote your small business, so you can grow and afford to hire help, and have a marketing budget. “But, wait, you need to spend money to make money”, you say. That is correct, but in order to achieve your goal, you need not to spend tones of money all at once. Marketing is not an exact science, hence you do not want to go all in. You can simply start by spending under $100.00 for the right products.
Today’s tip: Use magnets.
A magnet business card is, well,a business card with a magnet strip on the back. You can think of it as a billboard that you can fit in your pocket, and share with prospects. Magnets have a pscychological effect. People somehow like to stick them to their office board, refrigerator, etc… hence they are constantly being reminded of your business in a passive format. Magnet business card usually come in a standard size (3.5″ by 2″), and the cost for 250 is about $49.95 + shipping cost. Magnets do not always have to be business cards. As the new year approaches, it would be a good idea to invest in magnet calendars for your customers.
Note: Send your small business tips to bizcare@bizcard.com
Posted by Bizcare on October 27, 2009 – 4:44 pm
If you’re looking for a cheap but attention-getter promotional material for your plumbing business, you don’t have to look further than plumber calendar magnets or plumbing business card magnets. These little eye catcher never fail to attract people in various ways and it’s a waste if you’re going to pass this opportunity to spread your service.
For instance, people are always drawn to something as neat and as helpful as a calendar magnet to put in their refrigerator door. You should not let this opportunity pass to etch the name of your plumbing business in your client’s mind. Where is a plumbing service needed almost so often – in the kitchen! Therefore, don’t miss a call from a distressed house maker needing help for her leaking sink by having your plumbing business card magnets always at her reach in her refrigerator door.
Nowadays, you can get a calendar or a business card magnet customized only for your purpose. Expressing your heartfelt gratitude to your client for using your service couldn’t be this easy. Plus, you got to promote your service to your client and to your client’s visitors when they see your contact detail in your client’s refrigerator door.
What better way to advertise your plumbing business than to place your logo ubiquitously in households and in offices. You can do this with a customized magnetic business card or a calendar. Offices can always use a stylish and handy magnetic calendar to adorn their filing cabinets. You cannot let this opportunity to advertise your plumbing business to your potential client’s pass because you do not have a magnetic business card.
If you’re looking for tokens or gifts for your plumbing business’ anniversary or especial occasion, go for a plumber customize magnets and make your clients happy with your thoughtful gift. That’s a winning way to make your clients love you and your service as well.
Posted by Bizcare on October 23, 2009 – 11:26 am
Competition has got real tough in the insurance business. That is why you definitely need business card magnets for insurance agents.
If you are connected to a particular company, then you may ask your boss if they already have previous versions of business card magnets. They had likely given them away as corporate gifts during the holidays. If they don’t, or you are working independently, you don’t need to worry. Today, insurance agent business card magnets cost less than 20 cents for every piece.
Why Stuck It Up in Refrigerators
If you’re planning to have someone make you insurance agent business card magnets, make sure that you can at least have it as refrigerator magnets. There are a number of benefits that you can derive from them. First of all, refrigerators have become a symbol of a household. They have become the focal point of a household – everybody makes several travels to the refrigerator each day. That’s why they’re a favorite place to put notes and you can exploit the people’s fondness of refrigerators.
Your neat and decorative business card magnet can be placed on the refrigerator; ensuring that they cannot forget your name and even your contact number if they see it regularly. They can easily call or e-mail you just in case they have inquiries about your insurance plans. And because you know that your clients have guests who will surely find their way into their kitchen, they can also pick up your contact details from their: talk about free advertisement, nothing can be freer than this. It’s like having your own viral marketing with just simple and small tools like your business card magnets.
Business card magnets for insurance agents are extremely handy. Owners can bring them anywhere they want to, and they won’t have any problem looking for a good place for them. This is practically important for people who may want to get in touch with their insurance agents immediately.
Search on Google or Yahoo and you’ll find a whole host of sites that offer inexpensive graphic design and logo creation services.
There seems to be a “how-low-can-you-go” competition going on right now in terms of cost and turnaround time. Some sites offer there services for as low as $50, while others guarantee 24 hour turnaround. Is anyone else starting to see the problem here?
Aside from your products or services themselves, your brand image may be the single most important part of your business. It’s an artistic representation of your company and it serves as a huge influencing factor on consumers.
So given the importance of your logo, do you think that you can trust this job to a website that offers unrealistically low prices? Can $50 really buy the kind of attention and detail that your image requires? Furthermore, can the true essence of your company really be captured and recreated in a mere 24 hours?
Obviously, we do not think so. For that very reason, we recently created Bizcard Custom, the graphic design and specialty printing member of the Bizcard.com family. The philosophy is simple: offer agency quality graphic design and printing services, but at a cost that small businesses can afford. Visit our site at custom.bizcard.com to learn more, view our design portfolio and submit a quote request for your own custom work.
Posted by Bizcare on May 20, 2009 – 11:29 am
We are proud to announce the beta launch of our newest site, Bizcard Custom at custom.bizcard.com.
We created this site in response to huge demand for affordable custom printing and marketing services. Our goal is to provide the highest quality custom design services at prices that any small business can afford.
“Most small businesses cannot afford to pay $10,000 for a high-priced ad agency to produce a professional quality logo,” said Bizcard VP Anita Rezvani. “The skill and experience of our designers allows us to do the same work for a fraction of the cost.”
Visit Bizcard Custom at custom.bizcard.com.
To market is to create sales for tomorrow. Unless your product is viral, you will have to invest both time and/or money to promote it. But for a small business investing in marketing can be cheaper than you think. For example with just under $100.00, you can create a decent print marketing starter package that includes business cards, thank you cards and magnets. But why do you need these products?
1- Because it is a business, not a hobby.
Business cards are more than a piece of paper with your contact information. Consider them as pocket-sized billboards. Besides conveying a professional image and creating rapport, you are also ensuring the recipient has the proper information. How many times have someone told you their website /blog URL which you tried a few times before calling them to get it right or finally giving up? Only a few people will have the patience to key-in your phone number, email, twitter id and other contact info on the spot. A business card eases the process.
2-Because you must set your business apart.
One of the areas where small companies can outperfom large organizations is customer service. As consumers we are almost accustomed to a low quality of customer service, hence a tiny act of kindness and appreciation can make the difference. When shipping a product, adding a Thank-you card can differentiate you from other sellers and build customer loyalty.
3-Because you want repeat customers.
A marketing message needs to be sticky, sometimes literally. Using magnets as business cards or notes is the perfect example. They are likely to end up on a fridge or somewhere prominent within the office space. When creating a magnet card, the goal is to make sure recipients will find it interesting, funny, informative or all the above. As long as they are reminded of your business in a positive manner, you are winning.
Marketing does not have to be expensive. By doing a little research, and budgeting wisely you can invest small amounts in print, online, affiliate and other forms of marketing can yield a positive return in both the short and long term.
One side effect of the recent economic downturn has been the pile-up of business cards for which there is no corresponding job. This has apparently left some to ponder the question of exactly what might be done with all those obsolete cards.
TheDailyGreen.com has a few creative ideas. Rather than simply throwing the cards away, they suggest a few ways to recycle them by replacing the out-of-date info.
While the eco-friendly aspect certainly appeals to us, as marketing professionals we also have to consider the limitations of such an approach. The question to ask yourself is who exactly are you going to give the cards to? If the answer is strictly friends and family, then you’re probably fine. But if you are going to use the cards for professional networking, or in your new job search, then you may want to consider the effect this might have on your appearance.
For better or worse, a professional appearance is more important than ever. If you apply for a new job and there are fifty other people competing with you for the position, you probably don’t want to be the only one with the bottom left side of your business card torn off.
Sometimes an image is worth a long and well written blog post. This is is one of those times. The Lego business cards.
MySpace has just launched a new feature to help users find, review local businesses. The company partnered with CitySearch to access its database of millions of local business information such as address, phone number, reviews, ratings etc…Users will be able to review businesses and share the information with their friends. If you own a small business this will be another way to effortlessly promote your products/services. Each business has its own profile. This move will essentially put small businesses in front of millions of users. Consider it a great leverage. Venturebeat has a more detailed description of the service.
Posted by Bizcare on March 27, 2009 – 9:52 am
Jacob Cass compiled a list of creative 400 business card designs. Below is one of the many that caught my attention. See the collection here.
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