Here are a few facts about your business:
A- It is not (yet) listen on Fortune 500.
B- The owner, CEO, VP , marketing director are the same person, You.
C- It needs to acquire more customers, and definitely keep current ones.
D- There is no marketing budget per say.
This is exactly why as an entrepreneur you need to be creative in the way you promote your small business, so you can grow and afford to hire help, and have a marketing budget. “But, wait, you need to spend money to make money”, you say. That is correct, but in order to achieve your goal, you need not to spend tones of money all at once. Marketing is not an exact science, hence you do not want to go all in. You can simply start by spending under $100.00 for the right products.
Today’s tip: Use magnets.
A magnet business card is, well,a business card with a magnet strip on the back. You can think of it as a billboard that you can fit in your pocket, and share with prospects. Magnets have a pscychological effect. People somehow like to stick them to their office board, refrigerator, etc… hence they are constantly being reminded of your business in a passive format. Magnet business card usually come in a standard size (3.5″ by 2″), and the cost for 250 is about $49.95 + shipping cost. Magnets do not always have to be business cards. As the new year approaches, it would be a good idea to invest in magnet calendars for your customers.
Note: Send your small business tips to bizcare@bizcard.com