To market is to create sales for tomorrow. Unless your product is viral, you will have to invest both time and/or money to promote it. But for a small business investing in marketing can be cheaper than you think. For example with just under $100.00, you can create a decent print marketing starter package that includes business cards, thank you cards and magnets. But why do you need these products?
1- Because it is a business, not a hobby.
Business cards are more than a piece of paper with your contact information. Consider them as pocket-sized billboards. Besides conveying a professional image and creating rapport, you are also ensuring the recipient has the proper information. How many times have someone told you their website /blog URL which you tried a few times before calling them to get it right or finally giving up? Only a few people will have the patience to key-in your phone number, email, twitter id and other contact info on the spot. A business card eases the process.
2-Because you must set your business apart.
One of the areas where small companies can outperfom large organizations is customer service. As consumers we are almost accustomed to a low quality of customer service, hence a tiny act of kindness and appreciation can make the difference. When shipping a product, adding a Thank-you card can differentiate you from other sellers and build customer loyalty.
3-Because you want repeat customers.
A marketing message needs to be sticky, sometimes literally. Using magnets as business cards or notes is the perfect example. They are likely to end up on a fridge or somewhere prominent within the office space. When creating a magnet card, the goal is to make sure recipients will find it interesting, funny, informative or all the above. As long as they are reminded of your business in a positive manner, you are winning.
Marketing does not have to be expensive. By doing a little research, and budgeting wisely you can invest small amounts in print, online, affiliate and other forms of marketing can yield a positive return in both the short and long term.